Answer the questions.

1. What are the main objectives of marketing management?

2. What are the five competing concepts of marketing?

3. What is the main difference between the production concept and the product concept?

4 In what areas can the selling concept be practiced?

5. Why are the selling concept and marketing concept frequently confused?

6. What does the societal marketing concept call for?

12* Say if the statements are true or false. Prove your point.

1. The production concept is a proper strategy when the demand for a product is bigger than the supply

2. Colleges assume that high school graduates need only specific job skills and overlook the increasing challenge of vocational schools.

3. The improved productivity is needed when the product's cost is high and it is necessary to bring it down.

4. Texas Instruments follows the philosophy of increased production and higher costs in order to bring down prices

5. The societal marketing concept is the newest of the five marketing management philosophies.

13* Complete the following sentencesby choosing the one correct variant (a, b or c) that best completes the sentence.

1. The production concept holds that consumers will favor products______________.

a. that offer the most quality and performance

b. that are available and highly affordable

с that are very comfortable

2. The marketing concept holds that achieving organizational goals depends on_________.

a. improving production efficiency

b. developing new competitive products

с determining the needs and wants of target markets

3. Under the marketing concept, companies produce_____

a. what consumers want

b. unsought goods

с highly affordable goods

4. If the demand for a product in the market is bigger than the supply the companies should____________.

a. improve productivity

b. increase production

c. bring down prices

5. The societal marketing concept calls for____________.

a. increasing production and bringing down prices.

b. balancing demand for a product and the supply

c. balancing company profits, consumer wants, and society's interests

Unit 4. DISCUSSION

14 Study the expressions in the Useful Language box, which are used to express different language functions. The list of expressions in each function can be continued. Think of expressions, which can be added to each function.

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MARKETING MANAGEMENT STRATEGIES	\|	Useful Language

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