The British upper class started the fashion for seaside holidays in the late eighteenth century. The middle classes soon followed them and when they were given the opportunity so did the working classes. It soon became normal for families to spend a week or two every year at one of the seaside resort towns which sprang up to cater for this new mass market. The most well-known of these are close to the larger towns and cities.
Stereotypically, daytime entertainment in sunny weather centers around the beach, where the children make sandcastles, buy ice-creams and sometimes go for donkey rides. Older adults often do not bother to go swimming. They are happy just to sit in their deck chairs and occasionally go for a paddle with their skirts or trouser-legs hitched up. The water is always cold and, despite efforts to clean it up, sometimes very dirty. All resorts have various other kinds of attraction, including more-or-less permanent funfairs.
For the evening, and when it is raining, there are amusement arcades, bingo halls, dance hall, discos, theatres, bowling alleys and so on, many of these situated on the pier. This unique British architectural structure is a platform extending out into the sea. The large reports have decorations which light up at night. The ‘Blackpool illuminations’, for example, are famous.
Another traditional holiday destination, which was very popular in Britain in the 195os and 196os, is the holiday camp, where visitors stay in chalets in self-contained villages with all food and entertainment organized for them.