Outline the transaction process between your business and your customers.

What system will be used for processing orders, shipping, and billing?

What methods of payment will customers be able to use?

What credit terms will customers be offered? If you will offer discounts for early payment or impose penalties for late payment, they should be mentioned in this part of your marketing plan.

What is your return policy?

What warranties will the customer be offered? Describe these or any other service guarantees.

What after-sale support will you offer customers and what will you charge (if anything) for this support?

Is there a system for customer feedback so customer satisfaction (or the lack of it) can be tracked and addressed?

If it's applicable to your business, outline your sales strategy.

What types of salespeople will be involved (commissioned salespeople, product demonstrators, telephone solicitors, etc.)?

Describe your expectations of these salespeople and how sales effectiveness will be measured.

Will a sales training program be offered? If so, describe it in this section of the marketing plan.

Describe the incentives salespeople will be offered to encourage their achievements (such as getting new accounts, the most orders, etc.).

Lastly, when you're writing a marketing plan, you need to develop an Advertising and Promotion plan.

Study the following definition in order to find the corresponding variant.

1. A person who buys goods, products, and services for their own use, not for business use or to resell.

2. The actions involved in making goods available to customers after they have been produced, for example moving, storing, and selling the goods.

3. A person who sells a company’s products or services by speaking to customers on the phone or traveling to meet them.

4. The act of selling someone property, food, or other goods.

5. A man whose job is to persuade people to buy his company’s products.

6. The act of putting a label on something.

7. Telling people publicity about a product or service in order to persuade them to buy it.

a) salesman; b) advertising; c) consumer; d) sales representatives; e) labelling; f) sale; g) distribution

Find the appropriate equivalent for the given words and word-combinations.

1. primary goal a) умови поставки

2. distribution channel b) маркування

3. to impose penalties c) застосовувати до бізнесу

4. sales strategy d) встановлювати штрафні санкції

5. regulatory requirements e) план просування

6. delivery terms f) канал збуту

7. labelling g) стратегія продажу

8. promotion plan h) адвокат

9. solicitor i) нормативні вимоги

10. apply to business j) головна мета

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<== попередня сторінка	\|	наступна сторінка ==>
Sales and Distribution Plan	\|	Find words in the text which have a similar meaning to the words and expressions listed below.

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