Mass market

Main article: Mass market

Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.

There is a type of design called "kutch" design originated from the German word "kitschig" meaning "ugly" or "not aesthetically pleasing." Kitsch can also refer to "wearing or displaying something that is therefore no longer in fashion. Often, high-waisted trousers, associated with the 1980s, are considered a "kitsch" fashion statement.

Income

Median annual wages for salaried fashion designers were $61,160 in May 2008. The middle 50 percent earned between $42,150 and $87,120. The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780. Median annual earnings were $52,860 (£28,340) in apparel, piece goods, and notions - the industry employing the largest numbers of fashion designers.

Fashion education

A classroom filled with sewing machines andDressforms.

A student fashion show, 2007

There are a number of well known specialized art schools and design schools worldwide that offer degrees in fashion design and fashion design technology. Some colleges also offer Masters of Fashion courses. Though it is not a requirement to have a Masters level degree, it is recommended by those already working in the industry to study at this level.

The most notable design schools in Europe include:

London

London College of Fashion

Central Saint Martins College of Art and Design

Ravensbourne (College)

University of Westminster

Kingston University

France

IFA Paris

Mod’Art

Esmod

the Fashion Federation PARIS

Parsons Paris

Scotland

Edinburgh College of Art

Ireland

Limerick School of Art and Design

National College of Art and Design

Italy

Istituto Marangoni

Domus Academy

Politecnico of Milan

NABA - Nuova Accademia di Belle Arti Milano

Istituto Europeo di Design

University Iuav of Venice

Elsewhere in the world, the National Institute of Fashion Technology in India, Shih Chien University in Hong Kong, RMIT University in Melbourne, Fu Jen Catholic University in Taiwan and the Asian University chain, Raffles College of Design and Commerce, all have reputable fashion design courses.

There are many universities that offer fashion design throughout the United States, usually within the context of a general liberal arts degree. The major concentration incorporating fashion design may have alternative names like Apparel and Textiles or Apparel and Textile Design, and may be housed in departments such as Art and Art History, or Family and Consumer Studies. Some schools, such as Parsons, offer a major in Fashion Management, combining fashion education with business courses.

The only Ivy League University having a Fashion Design undergraduate program is Cornell University in Ithaca, New York, a program offered by the department of Fiber Science & Apparel Design. Cornell also offers a PhD program in apparel design.

An updated list of fashion design masters and PhD programs can be found at ITAA.org. The programs are intended to address the needs of academia, industry, and research by considering apparel design as an applied science that embraces design, technology, physical sciences, the humanities, and social sciences in order to meet the human needs for clothing.

Areas of Fashion Design

Area	Brief	Market
Women's Day wear	Practical, comfortable, fashionable	saute couture, ready-to-wear, mass market
Women's Evening wear	Glamorous, sophisticated, apt for the occasion	saute couture, ready-to-wear, mass market
Women's Lingerie	Glamorous, comfortable, washable	saute Couture, ready-to-wear, mass market
Men Day wear	Casual, practical, comfortable	Tailoring, ready-to-wear, mass market
Men Evening wear	Smart, elegant, formal, apt for the occasion	Tailoring, ready-to-wear, mass market
Kids wear	Trendy or Classy, practical, washable, functional	Ready-to-wear, mass market
Girls' Wear	Pretty, colorful, practical, washable, inexpensive	Ready-to-wear, mass market
Teenager Girl Wear	Colorful, comfortable, glamorous, pretty,	Ready-to-wear, mass market
Sportswear	Comfortable, practical, well-ventilated, washable, functional	Ready-to-wear, mass market
Knitwear	Right weight and color for the season	Ready-to-wear, mass market
Outerwear	Stylish, warm, right weight and color for the season	Ready-to-wear, mass market
Bridal wear	Sumptuous, glamorous, classic	saute couture, ready-to-wear, mass market
Accessories	Striking, fashionable	saute couture, ready-to-wear, mass market

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