Read and translate the text, complete the following sentences.

1. There is a difference between manager’s and general manager’s responsibilities: … .

2. In many cases, the General Manager of a business is given a different formal title or titles such as … .

3. In large companies many vice presidents will have the title of the General Manager in case … .

4. General Managers are often given the title … in consumer products companies.

5. In hotels, the General Manager is … responsible for … .

6. The main duties of a General Manager are … .

A manager may be responsible for one functional area, but the General Manager is responsible for all areas. Sometimes, most commonly, the term General Manager refers to any executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement. This is often referred to as profit & loss (P&L) responsibility. This means that a General Manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. Frequently, the General Manager is responsible for effective planning, delegating, coordinating, staffing, organizing, and decision making to attain desirable profit making results for an organization.

In many cases, the general manager of a business is given a different formal title or titles. Most corporate managers holding the titles of Chief Executive Officer (CEO) or President, for example, are the General Managers of their respective businesses. More rarely, the Chief Financial Officer (CFO), Chief Operating Officer (COO), or Chief Marketing Officer (CMO) will act as the General Manager of the business. Depending on the company, individuals with the title Managing Director, Regional Vice President, Country Manager, Product Manager, Branch Manager, or Segment Manager may also have general management responsibilities. In large companies many vice presidents will have the title of General Manager when they have the full set of responsibility for the function in that particular area of the business and are often titled Vice President and General Manager.

In consumer products companies, General Managers are often given the title Brand Manager or Category Manager. In professional services firms, the General Manager may hold titles such as Managing Partner, Senior Partner, or Managing Director.

In hotels, the General Manager is the executive manager responsible for the overall operation of a hotel establishment. The General Manager holds ultimate authority over the hotel operation and usually reports directly to a corporate office or hotel owner. Common duties of a General Manager include hiring and management of a management team, overall management of hotel staff, budgeting and financial management, creating and enforcing business objectives and goals, managing projects and renovations, management of emergencies and other major issues involving guests, employees, or the facility, public relations with the media, local governments, and other businesses, and many additional duties.

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Вправа № 7	\|	Read and translate the text, answer the following questions.

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