Types of IT Technologies

1. Share your opinion with your partner. What do you think about:

A. Can you name the main problems large companies and holdings face nowadays?

B. What role do automated processes play in modern business?

C. What are the fields in science, engineering, etc. should be covered with the use of IT technologies in the near future?

2. Read the words from the text and find them in the appropriate paragraphs. Match the words with their definitions.

1) accelerate	a) the amount of work that has to be done by a particular person, organization or machine
2) holding	b) the production or sending out of harmful gas
3) emission	c) an ability to resist any difficulties
4) emphasize	d) to happen or to make something happen faster or earlier than expected
5) integration	e) the process of using something, especially for a practical purpose
6) workload	f) a share of the ownership of a company; the number or value of the shares owned
7) to augment	g) a new or difficult task that tests abilities and skills
8) utilization	h) to make a stress on or to draw an attention to something
9) challenge	i) to make or become greater in number, amount, strength
10) resiliency	j) a process of combining two or more companies, organizations or systems so that they work together well

3. Skim the text and match the headings with the appropriate paragraph:

a) virtual conference for sharing the experience in IT _____;

b) impact of environment on IT development _____;

c) a great role of automation _____;

d) a tool for linking master data management _____;

e) the biggest changes in voice communication _____;

f) effective way of increasing flexibility _____;

g) new platforms for doing business _____;

h) the reality brought to a user _____.

4. Read the text and decide on a suitable title for it.

(1) Any large company with holding structure in the course of time meets the problem which is similar to practically all the owners and top-managers. It is the problem of controllability of business which successfully finished the period of formation and went to the period of active growth and development. Modern instruments of control and achievement of the corresponding level of automation of business process become one of key-factors of success and effectiveness of the company activity. The top latest strategic technologies include following.

(2)Green IT. The focus of Green IT that came to the forefront in 2007 will accelerate and expand in 2008. Consider potential regulations and have alternative plans for data centre and capacity growth. Regulations are multiplying and have the potential to seriously constrain companies in building data centres, as the impact on power grids, carbon emissions from increased use and other environmental impacts are under scrutiny. Some companies are emphasizing their social responsibility behaviour, which might result in vendor preferences and policies that affect IT decisions.

(3)Metadata Management. Through 2010, organizations implementing both customer data integration and product integration and product information management will link these master data management initiatives as part of an overall enterprise information management (EIM) strategy. Metadata management is a critical part of a company’s information infrastructure. It enables optimization, abstraction and semantic reconciliation of metadata to support reuse, consistency, integrity and shareability.

(4)Virtualization. Virtualization technologies can improve IT resource utilization and increase the flexibility needed to adapt to changing requirements and workloads. However, by themselves, virtualization technologies are simply enablers that help broader improvements in infrastructure cost reduction, flexibility and resiliency. With the addition of automation technologies – with service-level, policy-based active management – resource efficiency can improve dramatically, flexibility can become automatic based on requirements, and services can be managed holistically, ensuring high levels of resiliency.

(5)Real World Web. The term “real world Web” is informal, referring to places where information from the Web is applied to the particular location, activity or context in the real world. It is intended to augment the reality that a user faces, not to replace it as in virtual worlds. It is used in real-time based on the real world situation, not prepared in advance for consumption at specific times or researched after the events have occurred. For example in navigation, a printed list of directions from the Web do not react to changes, but a GPS navigation unit provides real-time directions that react to events and movements; the latter case is akin to the real-world Web of augmented reality. Now is the time to seek out new applications, new revenue streams and improvements to business process that can come from augmenting the world at the right time, place or situation.

(6)Unified Communications. Today, 20 percent of the installed base with Private Branch Exchange (PBX) has migrated to IP telephony, but more than 80 percent are already doing trials of some form. Analysts expect the next three years to be the point at which the majority of companies implement this, the first major change in voice communications since the digital PBX and cellular phone changes in the 1970s and 1980s.

(7)About Symposium/ITxpo.Symposium/ITxpo is the industry’s largest and most strategic conference for senior IT and business professions. More than 6,000 senior business and IT strategists from virtually all major industries will gather to gain the latest advice on the biggest challenge: driving profits and performance with IT. Annual Symposium/ITxpo events are key components of attendees’ annual planning efforts. They rely on Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency.

(8)Web Platform. Software as a service (SaaS) is becoming a viable option in more markets and companies must evaluate where service based delivery may provide value in 2008 – 2010. Meanwhile Web platforms are emerging which provides service-based access to infrastructure services, information, applications, and business processes through Web based environments. Companies must also look beyond Software as a service to examine how Web platforms will impact their business in 3 – 5 years.

5. Define whether the following statements are true or false. Give the correct answer.

1. Usually large corporations don’t have any problems in the course of time.

2. The main factor of success in achievement of the correspondent level of automation of processes in business.

3. Green IT scrutinize different environmental problems in modern world.

4. Metadata management involves creating company’s information infrastructure.

5. With the help of virtualization it is possible to utilize resources and gain more flexibility.

6. There is no any chance to make flexibility automatic based on requirements.

7. Real world web is intended to making the augment of the user’s reality.

8. Markets consider Web Platform to be their integral part.

6. Work in pairs. Discuss with your partner.

1. What is the main problem of any large with holding structure?

2. When did Green IT draw an attention to themselves?

3. What is the information technology which enables to optimize metadata to support integrity and shareability?

4. What are virtualization technologies really intended to?

5. Why is the term “Real World Web” considered to be informal?

6. How would you describe the task of Real World Web?

7. What has happened to the installed base with Private Branch Exchange?

8. What is the forecast of analysts for the next three years in the field of communications?

7. Translate paragraph 1 into your native language.

8. Can you think of examples of the most influential IT technologies which have changed the world greatly?

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