IX. Letter writing.

Asking for information on a company

Your Role: You work for Light Imports, a company in the electrical light trade. You are given this advert by your boss and asked to write a letter to Luxor International.

Points to note:

1) Tell them your company works in the electrical light trade.

2) Explain that your company is interested in knowing more about their company.

3) Say you are looking for a partner in Sweden.

4) Explain that you read ad in a trade journal.

Luxor International AB is an international group whose operations are focused on electrical lighting applications. For information on the company and for a complimentary brochure outlining our world-wide activities and product range write to: Luxor International Marketing Communications, Lighting Division, PO BOX 673, Jonkoping, Sweden.

X. How do you compare with the competition?

Student A is looking for a job and asks student В about competition. Student В is fortunate, because Minitex’s main competitor, Cassandra, is in difficulty, and she can compare the two companies with confidence. Contrasts (comparisons which concentrate on the differences between two things) are made using whereas or while. Example:Minitex is taking on more staff whereas/while Cassandra is declaring redundancies.

Now, contrast the fortunes of two companies, using the information below. MINITEX

ü is taking on more staff

ü is enjoying steady growth

ü is making profits

ü is in credit and has no liquidity problems

ü has an increased market share

ü is launching new products

ü enjoys high productivity

ü has a capital investment program

ü has good workforce morale

ü is highly competitive

ü seems a sound and reliable investment

ü has a secure future

CASSANDRA

ü is declaring redundancies

ü has a falling turnover

ü is making heavy losses

ü has an overdraft and cash-flow problems

ü has a reduced market share

ü has a limited product range

ü is inefficient in production

ü cannot afford new investment

ü suffers from industrial unrest

ü is no longer competitive

ü seems a high-risk investment

ü may soon collapse

ü go bankrupt

ü fold up

ü be wound up

XI. Speak about a British/American/Russian company (its foundation, structure, business activities, main markets, etc.).

UNIT VI

<== попередня сторінка	\|	наступна сторінка ==>
There are many types of business organization and the different terms can be confusing. Match the various types of organization with their definitions.	\|	PRODUCTION

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