1. What are some of the ways the media system could be financially supported if advertising were eliminated?
2. Does advertising keep the press free? If so, how? Could the press be just as free if there were no advertising?
3. What do you think of political advertising? Do you know anyone who voted for a certain candidate because of advertising? Have you or any of your family voted because of advertising? Can you describe any case of political advertising which dramatically changed the situation? Do you think political advertising is issue-oriented?
4. Does most TV and newspaper display advertising appeal to a person’s reason or to one’s prejudices or emotions? Explainandgiveexamples.
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