A) Financial public

6 Which of the following environments is primary in its effect on consumer buying power and spending patterns?

B) Economic environment

7 Which of the following environments includes age, sex, occupations?

A) Demographic environment

8 Which of the following environments includes law, government agencies?

E) Political environment

9 Which of the following environments includes high R&D budget and increased regulations?

C) Technological environment

10 Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors?

A) Cultural environment

11 If a consumer researcher were to examine beliefs and values that were passed on from parents to children and were reinforced by schools, churches, business, and government, the researcher would be examining which of the following types of beliefs and values?

C) Core beliefs and values

12 Culture swing e.g. Music, movies, hairstyle are examples of _________________

A) Secondary beliefs and values

13 Information gathered from when the company is _________

B) Internal databases

14 All of the following would be considered to be sources for developing needed information for an organization through a marketing information system EXCEPT:

A) Psychometric simulation and projection

15 If an organization were to analyze sales records maintained by the accounting department to make decisions on whether the sales force should be expanded or not, the organization would be using which of the following forms of information to make the decision?

C) Internal database

16 ____________ can be accessed more quickly and cheaply than other information sources even though they also can present some problems for the researcher

B) Internal records

17 Which of the following would probably be the best way to gather information about competitors?

D) Marketing intelligence

18 During which step of the marketing research process does the researcher actually collect data?

C) Step 3, implementing the research plan

19 During which step of the marketing research process does the researcher plan the data collection?

B) Step 2, developing the research plan for collecting information

20 Which of the following research types would be most appropriate if the marketing researcher wished to discover how consumers buy something?

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