B) Descriptive research

21 If a researcher can answer research questions with information that has already been collected or information that exists in another place {even though it was collected for another purpose}, the researcher would probably be considering using which of the following types of information?

B) Secondary data

22 Information collected for a specific purpose is__________

A) Primary data

23 Marketing research used to gather primary information that will better define problem

A) Exploratory research

24 The most widely used form of research for gathering primary data and the form that is best suited to gathering descriptive research is called:

B) Survey research

25 Which of the following systems would be used if a researcher were to use a people meter or store scanner in a checkout line?

E) Research instruments

26 Which of the following contact methods would be excellent in speed of data collection?

B) Telephone

27 Which of the following contact methods would be excellent in flexibility of data?

C) Personal

28 Which of the following contact methods would be excellent in quantity of data collected?

C) Personal

29 _____________ is the buying behavior of final consumers

C) Consumer buyer behavior

30 All of the following factors would be listed as social factors that influence consumer behavior EXCEPT:

A) Occupation

Variant 8

1 Which of the following would correctly be labeled as a cultural factor that would influence consumer behavior?

D) Social class

2 Which of the following would correctly be labeled as a personal factor that would influence consumer behavior?

C) Lifestyle

3 Which of the following would correctly be labeled as a psychological factor that would influence consumer behavior?

A) Reference groups

B) Family

4 Which of the following social class categories would be considered to be the largest in the United States with about 38 percent of the population contained within it?

C) Middle class

5 Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living?

D) Activities, Interests, and Opinions

6 "We are what we have" would be associated with which of the following concepts?

A) A person's self-concept

7 Another term for a motive {especially after it has become activated or directed} is a:

C) Drive

8 Basic needs such as hunger and thirst are called:

B) Physiological needs

9 _____________ describes changes in an individual's behavior arising from experience

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