A) Learning

10 Which step of the buyer decision process immediately precedes the purchase decision?

C) Evaluation of alternatives

11 If a consumer has discomfort caused by postpurchase conflict, the consumer is experiencing:

B) Cognitive dissonance

12 The stage in the adoption process where the consumer considers whether trying the new product makes sense is called:

B) Evaluation

13 With respect to product characteristics that impact the rate of adoption of a product, ____________ is the degree to which the innovation is difficult to understand or use

D) Complexity

14 A business buying situation in which the buyer purchases a product or service for the first time is called a:

A) New task

15 During which stage of the business buying decision process does the business buyer list such items as technical specifications, the quantity needed, expected time of delivery, return policies, and warranties?

D) Order-routine specification

16 During which stage of the business buying decision process does the business buyer tries to find best vendor?

A) Supplier search

17 The first step in the new-product development process is thought to be:

B) Idea generation

18 Major sources of new-product ideas include all of the following EXCEPT:

D) Government

19 Core benefits that consumer seek when they buy a product?:

E) Core product

20 Which of the following would be considered to be among the issues that would covered in the first part of a marketing strategy statement?

B) Target market strategy or description

21 A consumer takes a tour of a new proposed store via his or her computer screen The consumer can make suggestions as to design themes that would be attractive and he or she can also suggest merchandise options from a list provided by the Web site Which of the following would be the form of testing that has just been described?

A) Virtual reality test marketing

22 Sales are highest in _________________ stage:

C) Maturity

23 Considering a product from the time it is conceived to the time it is abandoned, the ______________ phase is characterized by zero sales and a place where the company's investment costs mount

D) Decline

24 Considering that some products have special life cycles, a ___________ has a cycle showing several periods of renewed interest

E) Design

25 After which stage of the product life cycle does sales growth falls?

C) Maturity

26 During which phases of the product life cycle overcapacity leads to greater competition?

B) Growth

27 Profits are normally highest in which of the following stages or phases of the product life cycle?

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