The message is the common ground for communicants in an act of communication, in the exchange of information between two participants of the communicative act –
the addresser (the supplier of information, the speaker, the writer) and
the addressee (the receiver of the information, the listener, the reader).
Problems concerning the choice of the most appropriate language means and their organization into a message, from the viewpoint of the addresser, are the centre of attention of the individual style study.
The individual style study puts particular emphasis on the study of an individual author’s style, it looks for correlations between the creative concepts of the author and the language of his works.
In terms of information theory the author’s stylistics may be termed as the stylistics of the encoder and the supplier of the information, the addresser as the encoder.
The addressee in this case plays the part of the decoder of the information contained in the message and the problems connected with the adequate reception of the message (without any informational losses or deformations, i.e. with adequate decoding, are the concern of decoding stylistics.
M. Riffaterre states that “Stylistics will be a linguistics of the effects of the message, of the output of the act of communication, of its attention-compelling function.”
Thus language is regarded in the above quotation from a pragmatic point of view. Stylistics in that case is regarded as a language science which deals with the results of the act of communication.
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