III. Discuss the following questions.
1. What are the common approaches to marketing?
2. For what purposes the market-segmentation approach is used?
3. What elements are used for separating the total market?
4. What factors of separating consumer markets do you know?
5. Does psychographicsegmentation divide the market on principle of prospective customer groups’ lifestyles?
6. How market can be divided inproduct-benefitsegmentation?
7. What is the purpose of the fourth step in the market-segmentation process?
8. On what principle do some companies rely on when marketing their products?
9. What happens in the business when all steps of market segmentation process are passed and the selection is made?
IV. Match the words in A with those in B to make phrases from the text.
A B
a)
| identify
| the market
| b)
| separate
| identify customer groups
| c)
| define
| similar products
| d)
| seek
| a separate marketing mix
| e)
| market
| appealing segments
| f)
| design
| consumer markets
|
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