Project Management

Product development information, which includes product requirements, work schedules, project milestones, budgets, and product design need to be organized and tracked to monitor the progress of the project. Software applications are capable of keeping track of the product database, work schedule, and budget of the project to help you pinpoint potential barriers to the timely completion of the project. You can see some project management software system demos provided by Microsoft (requires Macromedia Flash Player and Microsoft Internet Explorer).

Customer Relationship Management

Customer relationship management (CRM) is a process that gathers information about the customer base, marketing effectiveness, and market trends in order to learn more about customers' behaviors. A CRM software system can collect information about customer demographics, and investigate customer-purchasing behaviors with the objective of predicting customer needs and increasing revenues.

A CRM system may involve the use of an "Intelligent Agent," which is a program that collects information about a user's behavior, and customizes the content on a website accordingly. For example, when you go to Amazon.com, the site can generate a personalized page for you that contain advertisements of products that may interest you based on your purchasing history. If you had bought a novel in the Harry Potter children's fiction series, then your Amazon page may advertise other Harry Potter volumes or other books about adolescent adventure that you have not purchased.

You can learn more about CRM by reading some CRM Case Studies.

Sales and Marketing Using Electronic Commerce

Using the Internet, commerce can be conducted online through the World Wide Web. To enable electronic transactions, a company would need software for generating purchase orders or quotation requests, process invoices, build marketing material, mechanism to respond to customers and process orders, and keep track of customer-purchasing behaviors. Additionally, some commercial websites allow you to customize your own product. For example, Nike's website enables you to purchase shoes designed by you. You can choose different color combinations for your shoe. You can even specify personalized text to be placed on the shoe.

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