Advertising Design

Рекламний та веб дизайн

Unit 13. Advertising and Web Design

Publishing

Like other art fields, graphic design has been … by advances in technology. One of these was the invention of the printing press in 1438. This advance made it possible to produce …. of printed material at one time. It also gave rise to the branch of … art known as page layout. Layout designersare graphic artists who arrange text and illustrations and prepare the material for printing. Some of these designers work… , while others work on magazines andnewspapers.

Another more recent invention that has streamlined publishing design is the… . It has given rise to desktop publishing. This is the use of a computer and special software … and graphics on a page. Computers have allowed designers to do page layout in a fraction of the time it previously took.

Ex.4. Визначте, до якого типу відносяться дані умовні речення:

1. If I come home late, I’ll go to bed at once.

2. If I were a scientist I should invent a time machine.

3. If she goes to the wood, she ‘ll gather many mushrooms.

4. If we had translated the article yesterday, we should have gone to the theatre with you.

5. If I were you , I would buy that ring.

6. If I live in the country, I’ll often go in the wood.

7. If I had joined you in fishing you should have caught a lot of fish.

8. If I fall ill, I’ll go to the doctor.

9. If I were a composer, I should write beautiful music.

10. If they see their friends, they’ll be very glad.

Домашнє завдання:

Ex.5.Перекажіть текст.

Ex.6. Визначте, до якого типу відносяться дані умовні речення:

1. If you lose my money I’ll be very angry

2. If he were at home he would have a very good time.

3. If I had learned my lesson I should have got a good mark.

4. If she had asked us to help her she would have done her homework well.

5.If I find my book I’ll be very glad.

Питання для самоконтролю:

1. Які види графічного дизайну ви знаєте?

2. Дайте визначення «Publishing»

Ex. 1. Прочитайте та перекладіть текст:

One field in which there is a great demand for creative art solutions is advertising design. This is an area of graphic art whose goal is to help inform, sell, or promote products or services. Figure 13–1shows an example of a work done in this field. Did you notice the boxed “M” that forms the tire tracks and the

car’s license plate? This is the advertiser’s logo. Short for “logotype,” a logo is a special image representing a business, group, or product. Like publishing designers, advertising designers are concerned with layout. Some advertising designers work on newspaper or magazine ads. Others design commercials for television. The success of their work is measured by the impact the message has on the viewer. Can you think of an advertisement that has left an impression on you?

(figure 13–1)Mary Baum. Maritz Automotive Research Group brochure. 1998.

Читайте також:

<== попередня сторінка	\|	наступна сторінка ==>
GRAPHIC ARTISTS	\|	Web Design

Не знайшли потрібну інформацію? Скористайтесь пошуком google:

Генерація сторінки за: 0.004 сек.