II. Reading

A. Using a dictionary study the words below and read carefully their dictionary entries. Look up for their one-rooted words and complete the sentences with the correct word or phrase:

1. increase, …

2. adopt, …

3. tend, …

4. enroll, …

5. inform, …

6. priotorise, …

7. retire, …

8. rise, …

9. grow, …

10. challenge, …

1. A normal good is a good for which demand increasingly/increases when income rises. 2. According to the adopting/adopted laws a trademark can consist of words, letters, numbers, names, colours, etc. 3. Rising/risen prices are the problem in this economy. 4. He has a tendency/tendentious tobe late for appointments. 5. Enroll/enrollments for the course is taking place now. 6. Please, keep me informing/informed of any changes. 7. The company made it their prior/priority to launch one new product quarterly. 8. She has decided to take early retirement/retiring.9. A growing/grown number of people today adhere to a healthy diet. 10. The company may face many challenging/challenges in the years to come.

B. Match the words of columns A and B and complete the sentences with the correct words:

A	B
1. well-	a) study
2. decision-	b) rather than tomorrow
3. to live for today	c) chains
4. fast food	d) rates
5. saving	e) challenges
6. to face and meet	f) point
7. a turning-	g) being
8. mentally (physically)	h) makers
9. case-	i) ill
10. to take no	j) account of
11. immediate	k) satisfaction

1. Rising living standards in Britain and America have engendered impatience which undermines ________- being. 2. Professor Offer gives short shrift to the rational _____ -makers. 3. Consumers are myopic creatures easily tempted by the lures of _________ satisfaction. 4. Individuals increasingly ______________ rather than tomorrow. 5. Falling _______ rates, rising divorce figures and much else besides are yoked to the argument. 6. Rather, individuals ______ new and difficult challenges, that they succeed, by and large, in meeting. 7. ________- chains have stumbled as more and more consumers reject unhealthy diet. 8. Obesity rates among American women have stabilized, an early sign of a ________ -point in the great fattening of the society. 9. Professor Offer presents some fascinating _________ -studies and makes some sensible points. 10. The harm experienced by the _________ ill and those around them is so great that remedies deserve priority. 11. Measures indicating that _______-beingstalls beyond a certain modest level of affluence ________ account of rising expectations, which are a virtue in themselves.

C. Read the text and match the highlighted words to their definitions:

1. myopic; 2. long/ short -term; 3. consumption; 4. prosperity; 5. to rectify; 6. far-sighted; 7. affluent; 8. benefit; 9. to foot the bill; 10. legislative, 11. commitment; 12. to give short shrift; 13. evidence; 14. turning-point; 15. upsurge.

___ A. an advantage smb gets due to the state of being successful, especially with money;

___ B. short-sighted;

____C. connected with the act of making and passing laws;

____D. having a lot of money and a good standard of living;

____E. lasting for a short / long period of time from the present;

____F. to correct smth that is wrong;

___ G. being able to see what will be necessary in the future and making plans for it, opposite to myopic;

___ H. the act of using up, consuming (food, energy, materials, etc);

___ I. to pay for smth;

___ J. the state of being successful, especially financially;

___ K. to pay little or no attention to, and to fight opponents;

___ L. a sudden increase of smth;

___ M. a time when an important change happens, usually a good one;

___ N. the facts, signs, etc. that make you believe smth is true;

___ O. promise or agreement to do smth, a responsibility.

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