Task 4. Write an essay describing one of the famous world brands.

Task 5. Complete the text with the correct forms of the words:

Philips - Strengthening a Global Brand

Royal Philips Electronics - its proper name - is a giant company.

(1)in 1891 as a lamp factory, it now has over 100 ESTABLISH

(2) businesses and over 200 production sites. Its sales and service DIFFER

outlets cover 150 countries, and it has a total workforce

upwards of 230,000 (3) . It has a strong technology base, EMPLOY

and (4) some 10,000 patents, OWN

spending over 5% of sales on research and (4). DEVELOP

Its portfolio covers a wide (5) VARY

of product categories, including:

semiconductors, TV, video, audio, (6) networks, DIGIT

lighting, medical systems, mobile phones, domestic (7), APPLY

personal care products. With main focus on health

and well- being, the company (8) SERVE

professional and consumer markets through three overlapping

sectors: healthcare, lighting and consumer lifestyle. The innovation

(8) is demonstrated by translating customer insights into CAPABLE

a (9) technology. For the past 120 years POWER

its meaningful innovations (10) the quality of life for IMPROVE

millions of people all over the world.

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Text 2. Nokia - Building A Powerful Technology Brand	\|	Text 3. How famous brands were named.

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