Task 4. Write an essay describing one of the famous world brands.
Task 5. Complete the text with the correct forms of the words:
Philips - Strengthening a Global Brand
Royal Philips Electronics - its proper name - is a giant company.
(1)in 1891 as a lamp factory, it now has over 100 ESTABLISH
(2) businesses and over 200 production sites. Its sales and service DIFFER
outlets cover 150 countries, and it has a total workforce
upwards of 230,000 (3) . It has a strong technology base, EMPLOY
and (4) some 10,000 patents, OWN
spending over 5% of sales on research and (4). DEVELOP
Its portfolio covers a wide (5) VARY
of product categories, including:
semiconductors, TV, video, audio, (6) networks, DIGIT
lighting, medical systems, mobile phones, domestic (7), APPLY
personal care products. With main focus on health
and well- being, the company (8) SERVE
professional and consumer markets through three overlapping
sectors: healthcare, lighting and consumer lifestyle. The innovation
(8) is demonstrated by translating customer insights into CAPABLE
a (9) technology. For the past 120 years POWER
its meaningful innovations (10) the quality of life for IMPROVE
millions of people all over the world.
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