• Гідрологія і Гідрометрія
• Господарське право
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• Економічна теорія
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• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

The Accidental Name

Originally named “Backrub”, the company then was being changed. Its new name was a word for the number represented by 1 followed by 100 zeros. This name was spelt incorrectly as … and it stayed.

A Complex Name

This acronym has a very interesting history behind it. It is a combination of the first initials of Swedish founder Ingvar Kamprad plus the first letters of the names of the property and the village he grew up. This formed Ingvar Kamprad Elmtaryd Agunnaryd, abbreviated as … .

The Inspiration

The name and logo design have an interesting history connected with the fruit that provoked Newton into inventing gravity. Hence … stands for an inspiration for constant invention and development.

Not What We Think

Though many of us attribute the meaning of this brand to the abbreviation of “All Day I Dream About Sports” the name is actually derived from the name of the founder Adolf (Adi) Dassler.

The Ingredients

One of the strongest brands’ names in the world is derived from the coca leaves and kola nuts used as flavouring. … maker John S. Pemberton altered the ‘K’ of kola to ‘C’ to make the name resonant and consonant.

Sign of Victory

The company has adopted its name from the Greek goddess of victory. No wonder a ‘swoosh’ was happily accepted by … , as it accurately signals a sign of victory.

Daddy’s Little Girl

The famous car brand was originally named after Emil Jellineks’ daughter, Mercédès Jellinek. Emil Jellineks was the man behind the engine designed by Wilhelm Maybach and Gottlieb Daimler and officially had his daughter’s name on it. … was actually his daughter’s nickname.

The Lucky Charm

Although the name was derived from the founder’s name Sakichi Toyoda, it was changed via a logo design contest for a resonantly sounding name. The new name was imprinted in eight Japanese letters, a number that is believed to be lucky in Japan.

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