Test 2. Place the letter of the statement that most closely defines the key term. Translate the terms into Russian and be ready to make a back translation.

1. The route that products flow on their way A. Channel of distribution

from the producer to the consumer.

2. A combination of middlemen and channels that B. Distribution mix

a producer uses to get a product to end user.

3. Firms that sell products to the public or, more C. Middlemen

often, to other firms that buy them either for

resale or for industrial use.

4. Businesspeople that channel goods and services D. Intensive distribution

from producers to consumers.

5. An approach to distribution that involves placing E. Selective distribution

the product in nearly every available outlet.

6. A facility for storing backup stocks of suppliers F. Wholesaler

or finished products.

7. Firms that sell directly to the public. G. Retailer

8. Wholesalers that do not take title to products H. Manufacturer’s agents

but receive a commission for selling them.

9. An approach to distribution that relies on a I. Brokers

limited number of outlets.

10. Agents that specialize in a particular J. Physical distribution

commodity.

11. All the activities required to move finished goods K. Warehouse

from the producer to the consumer.

Test 3. Match a proper definition

1. Convenience goods a) special quality characteristic of activity, product etc.

2. Convenience food b) goods bought and sold; trade goods

3. Marketing c) something bought

4. Merchandise d) tending to bring ideas, etc into the mind

5. Preference item e) theory and practice of large scale selling

6. Preferential customer f) the business making and selling clothes

7.Premium g) a store where goods available for sail, distribution or use

8. Promotion h) some product which is thought to be evidence of social rank, wealth

9. Publicity i) appliance, device, arrangement, etc that is useful, helpful

10. Purchase j) a buyer receiving preference

11. Rag business k) favorable

12. Sample l) amount or installment paid for insurance policy reward, bonus

13.Slogan m ) the state of being known to, seen by everyone

14.Speciality goods n ) food sold in a tin, packet etc, that needs very little preparation

15. Status product o ) advertising, publicizing one’s products

16..Stock p) specimen, part of a whole, taken to show what the rest is like

17. Suggestive brand q)sticking and easily remembered phrase used to advertise some goods

name

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Text 4. Money and the Meaning of Life	\|	Test 4. Choose the alternative that best suits the context.

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