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• Товарознавство продовольчих товарів

Why is cultural awareness so important?

Let me just give you an example: You design an advertising campain for eyeglasses and think that pictures showing cute animals wearing your eyeglasses would be a good idea as so many people in western countries are fond of animals and an animal always transports a good feeling. But in Thailand this campain failed, because for the Thai people animals are a lower life form and people will never wear what they are wearing.

Сultural awareness is equally important if you want to discover a country and not only see the tourist spots where money matters and the locals are patient with you because you finance their income. It starts with knowing the most important do’s and don’ts, interest in the different culture and the locals around you. Watch and learn from them and try to stay open and cross cultural awareness will come. If you do not stop at stereotypes, you soon will learn much more about their cultures and your own as well. And you will no longer take what you grow up with for granted. You will have a lot of fun and gain valuable skills.

from www.thai-experience.org/volunteer/cross-cultural-awareness

SPEAKING

Exercise 2. You are to give a 3-minute talk on How to Gain Cultural Awareness. Make a list of key words and phrases from the text and compare it with the list below.

cross-cultural awareness, to develop, sensitivity, understanding, to understand, your cultural background, to identify, your patterns of behaviour and beliefs, to realize, the differences, to keep in mind, to act accordingly, to watch and learn from the locals, to keep an open mind, not to stop at stereotypes, to learn about, their cultures and your own culture, to gain, valuable skills.

Exercise 3. Prepare your talk using the linking words and phrases from the box.

Exercise 4. Deliver your talk to the group. Begin it with the topical sentence:

In a global economy cross-cultural awareness is becoming more and more important.

Exercise 5. In your own words and from your own experience say why cultural awareness is important, then read the problem situation:

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