Read you role cards and hold the meeting. At the end, the chairperson should summarise your decisions. Make use of the phrases from the Useful Language box.

Chairperson

You lead the meeting. Ask for participants’ opinions and help them reach agreement. You must decide the following points concerning the launch of Worldbeater:

Its selling price

· Its target customer

· Advertising/promotion

Participant 1

You have the following opinions concerning Worldbeater:

Selling price: 240 dollars

Target consumer: professional players

Advertising/promotion specialist magazines

Participant 2

You have the following opinions concerning Worldbeater:

Selling price: 150 dollars

Target consumer: all tennis players, all age groups

Advertising/promotion national/local newspapers and TV commercials

Participant 3

You have the following opinions concerning Worldbeater:

Selling price: 180 dollars

Target consumer: all tennis players, all age groups

Advertising/promotion advertising in clubs, at tennis courts and in the press

Participant 4

You have the following opinions concerning Worldbeater:

Selling price: 200 dollars

Target consumer: people with money and fashion-conscious tennis

players

Advertising/promotion endorsement contracts with famous players or film

stars

CASE STUDY

Background

Just over a year ago, two marine equipment manufactures, Muller and Peterson, joined together to form a large company called Muller Peterson Marine (MPM). MPM’s new sales team was made up of representatives of both companies. It was led by Muller’s Sales Manager, and Peterson’s Sales Manager became his deputy.

At the end of the first year, it has become clear that the two groups of sales representatives have very different aims, beliefs and ways of working. These are summarized below.

<== попередня сторінка	\|	наступна сторінка ==>
Successful meetings	\|	Muller sales representatives

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