II. Underline the most suitable noun combination in each group.

the meeting of today a letter of complaint a business card a data’s base

today’s meeting a complaint’s letter a card of business a base of data

today meeting a letter’s complaint a businesses’ card a database

III. Nouns used as numerical adjectives are singular.

Example. A plan which lasts for 10 years = a ten-year plan.

Change the following phrases in the same way.

1. a hotel with five stars

2. a budget worth 3 million dollars

3. a presentation that lasts 15 minutes

4. a contract worth 200,000 pounds

5. an industrial empire which is 150 years old

IV. Match each noun in column 1 to two of the nouns in columns 2-4 to make

Word partnerships.

1. business 2. management 3. sales 4. labour 5. company 6. consumer 7. information 8. research

a. virus a. style a. campaign a. force a. house a. goods a. technology a. project

b. cards b. technology b. department b. technology b. headquarters b. logos b. force b. findings

c. plan c. policy c. trade c. market c. logo c. profile c. desk c. knowledge

V. Make sentences with the noun combinations in task IV.

READING

Text 2

I. Discuss these questions.

There are four key ingredients when starting a new business: an innovation, a good team, the right market opportunity and the right financing strategy. In what ways are they important? There phrases may help you.

If you have (an innovation) you can …

Without a good (team), you can’t …

If you want to … , you have to have …

It is impossible to … if you haven’t got …

In your opinion, which of these four ingredients is the most important?

Why?

II. Go through the article quickly to find the four elements that a good team

Needs.

A good team needs:

1. the ability to …

2. …

3. …

How to Add the Human Touch

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Part 2 New Business	\|	By Doug Richard

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