The top sites

The most popular online products were books, CDs, and videos (77 %), followed by software and computers (56 %). Travel came third, with a 47 % vote. Grocery sales were at the bottom, with a 20 % vote, probably because supermarkets don’t offer a very good delivery service at the moment.

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I am the inventor of Screenblock, a device which designed to stop children watching too much television. I can’t say that I had a carefully conceived business plan for my device – I invented it because I was a desperate man! I noticed that my two children aged 9 and 11 watched too much TV when they were not at school and we had huge arguments if I tried to switch it off. I had the idea that it would be better if the TV switched off automatically rather than when a parent pressed the button.

It is a very simple design. It stops power flowing from the electricity supply to the TV at pre-set times. In this way you can limit the number of hours children watch for. It is a rectangular box about 20 cm long. You lift the lid on the box, plug the TV in, close the lid and lock it. You then plug the Screenblock in.

I had two prototypes before we found the perfect design. I tested the product a lot at home and with friends and little by little we developed Screenblock as it is today. Towards the end of 2001 we decided to launch it. I costed the device at just under $ 150, which is not too expensive. We advertised on the Internet and I created a website to explain the product. I also did some interviews on the radio and in newspapers and we soon started to take orders. Users talked to friends and the word soon spread.

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