Michelin Guide

The Michelin Guide is a series of annual guide books published by Michelin for over a dozen countries. The term normally refers to the Michelin Red Guide, the oldest and best-known European hotel and restaurant guide, which awards the Michelin stars.

Andrй Michelin published the first edition of the guide in 1900 to help drivers maintain their cars, find decent lodging, and eat well while touring France. It included addresses of filling stations, mechanics, and tire dealers, along with local prices for fuel, tires, and auto repairs.

The guide was distributed free from 1900 until 1920. The Michelin brothers began charging for the guides to establish more credibility after a pile of them were found propping up a garage workbench. The guide began recognizing outstanding restaurants in 1926 by marking their listings with a star; two and three stars were added in the early 1930s.

Gradually, additional guides were introduced for other European countries. By 2010, eight Red Guides were published for the countries of France, Germany, the Netherlands, Belgium/Luxembourg, Italy, Spain & Portugal, Switzerland, and Great Britain & Ireland.

Red Guides have historically listed many more restaurants than rivals, relying on an extensive system of symbols to describe each establishment in as little as two lines. Reviews of starred restaurants also include two to three culinary specialities. Recently, however, short summaries (2–3 lines) have been added to enhance descriptions of many establishments. These summaries are written in the language of the country for which the guide is published, but the symbols are the same throughout all editions.

Red Guides are also published for selected major cities: Paris, London, Tokyo, Kyoto/Osaka, Hong Kong & Macau, New York City, the San Francisco Bay Area & Wine Country, Los Angeles, Chicago, and Las Vegas. There is also a Red Guide encompassing the “Main Cities of Europe”.

In 2008, German restaurateur Juliane Caspar was appointed Editor-in-Chief of the French edition of the Red Guide. She is the first woman and first non-French national to edit the French edition.

Michelin operates on the principle that only anonymous, professionally trained experts can be trusted to make accurate, impartial assessments of a restaurant's food and service (as opposed, for example, to the Zagat Survey, which relies on restaurant patrons for its reviews). The Michelin inspectors write detailed reports, which are collated at company headquarters in Paris.

Restaurants are revisited regularly to keep reviews current; for example, Michelin claims that its inspectors revisit all 4,000 reviewed restaurants in France every 18 months, and all starred restaurants several times a year.

The Michelin Guide also awards Rising Stars, an indication that a given restaurant has the potential to qualify for a star, or an additional star.

Since 1955, the guide has also highlighted restaurants offering “good food at moderate prices”, a feature now called “Bib Gourmand”. They must offer menu items priced below a maximum determined by local economic standards. Bib (Bibendum) is the company's nickname for the Michelin Man, its corporate logo for over a century.

All listed restaurants, regardless of their star- or Bib Gourmand-status, also receive a “fork and spoon” designation, as a subjective reflection of the overall comfort and quality of the restaurant. Rankings range from one to five: One fork and spoon represents a “comfortable restaurant” and five signifies a “luxurious restaurant”. Forks and spoons colored red designate a restaurant that is considered “pleasant” as well.

Restaurants, independently of their other ratings in the guide, can also receive a number of other symbols next to their listing.

• Coins indicate restaurants that serve a menu for a certain price or less, depending on the local monetary standard. In 2010 France, 2011 US and Japan Red Guides, the maximum permitted “coin” prices are €19, $25, and ¥5000, respectively.

• Interesting view or Magnificent view, designated by a black or red symbol, are given to restaurants offering those features.

• Grapes, a sake set, or a cocktail glass indicate restaurants that offer, at minimum, a “somewhat interesting” selection of wines, sake, or cocktails, respectively.

The Green Guides review and rate attractions other than restaurants. There is a Green Guide for France as a whole, and a more detailed one for each of ten regions within France. Other Green Guides cover many countries, regions, and cities outside France. Many Green Guides are published in several languages. They include background information and an alphabetical section describing points of interest. Like the Red Guides, they also use a three-star system.

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