Look at these gift baskets advertisements and guess to whom they may be given and on what occasion.

№	The description of the gift basket	Possible recipient (fill in the blank)	Possible occasion (fill in the corresponding line)
	Giving your gift basket recipient a taste of luxury is a great way to show your appreciation. This no-fruit version of the corporate gift basket is a classic collection of gourmet treats, including smoked almonds, Italian biscotti, key lime cookies, chocolate chip cookies, smoked salmon, chocolate truffles, garlic crackers and other upscale goodies, packaged in a classic wicker basket - a gift basket that's sure to impress.
	Coffee and chocolate themed gift baskets are ideal when you’re choosing a gift basket for a group. Not everyone drinks coffee or eats chocolate, but almost everyone does one or the other. And the people who do both will be in for a real treat with this collection of Peet’s coffees and chocolate treats, including Lindt Fioretto Cappuccino Truffles, Chocolate Drizzled Biscottini and Chocolate Covered Espresso Beans. Attractively boxed in a six piece tower.
	If you want to give a gift basket with a Christmas theme, look no further; what could be more festive than an ivory metal sleigh wrapped in a fancy red ribbon? And just like Santa’s, this gift basket sleigh is stuffed with goodies, including Lindt Lindor Milk Chocolate Truffles, Ghirardelli Milk Chocolate Squares, Ferrero Rocher Chocolates, Fannie May Mint Meltaways Cocoa, Walkers Olde English Royal Toffee Candy and more.
	The Golden Deluxe 5-Box Tower is especially suited for corporate gift giving because it travels well. Send it across the country or overseas and your business clients and/or colleagues will still get a delicious, impressive collection of treats when it arrives, including toffee Moose Munch Snack, cinnamon swirl, smoked salmon, honey roasted nuts, strawberry and peach preserves, and lemon shortbread cookies. And, of course, being packaged in a tower of gold boxes, it looks good, too.

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Everyone loves to be appreciated for a job well done or just a “thank you for your business”. Gifts have a way of saying what words can’t. With the giving of gifts becoming more and more popular in business, utilizing the many different occasions available is a great way to build quality relationships that will last a lifetime.

There are many reasons for gift giving in business:

-To get the attention of a potential client or prospect
-The completion of an important job or project
-The opening of a new office
-Holidays (Christmas, Anniversary, etc.)
-Thank you to a client
-To market or promote your products or service
-Business milestone
-A birth, wedding or retirement
-To improve employee moral
-An apology to a colleague
-New mom or dad returning to work after a birth or an adoption
-A gesture of goodwill
-For the boss on Boss’s Day
-For an employee or client who is ill
-To a client or employee who has had a death in their family
and many more…

All business gifts should be given with sincerity. That doesn’t mean you can’t be creative. Make your company stand out by giving gifts throughout the year. Celebrate your successes, that of your employees and of your clients.

Everyone knows that Christmas time is the biggest time of year for companies to give gifts, however, why not stand apart from your competitors and give gifts years round. The list above shows that there are many opportunities to give business gifts! Take the time to let people know that they are appreciated and they will appreciate you for it.

To avoid any potential errors in judgment when it comes to giving gifts, it helps to have some unique business gift ideas and suggestions. Let’s look into the proper business protocol surrounding professional gift-giving.

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Chapter 10. Reasons for gift giving.	\|	Some General Rules.

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