McDonald's

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McDonald's

Type	Public
Traded as	NYSE: MCD Dow Jones Industrial Average Component S&P 500 Component
Industry	Restaurants
Founded	May 15, 1940 in San Bernardino, California; McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois
Founders	Richard and Maurice McDonald and Ray Kroc
Headquarters	Oak Brook, Illinois, U.S.
Number of locations	36,000+ worldwide^[1]
Area served	Worldwide
Key people	Andrew J. McKenna (Chairman) Steve Easterbrook (President and CEO)
Products	Fast food (hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast)
Revenue	US$ 28.1057 billion (2013)^[2] US$ 27.567 billion (2012)^[2]
Operating income	US$ 8.7643 billion (2013)^[2] US$ 8.6046 billion (2012)^[2]
Net income	US$ 5.5859 billion (2013)^[2] US$ 5.4648 billion (2012)^[2]
Total assets	US$ 36.6263 billion (2013)^[3] US$ 35.3865 billion (2012)^[2]
Total equity	US$ 16.0097 billion (2013)^[3] US$ 15.2936 billion (2012)^[2]
Number of employees	440,000 (2013)^[4]
Slogan	'I’m Lovin’ It'
Website	Global Corporate Website This box: view talk edit

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets.^[5]^[6] Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.^[7]

A McDonald's restaurant is operated by either a franchisee, an affiliate, or the actual corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion.^[8] According to a 2012 BBC report, McDonald's is the world's second largest private employer—behind Walmart—with 1.9 million employees, 1.5 million of whom work for franchises.^[9]

McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit,^[10]^[11] and seasoned fries.^[12]

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