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• Товарознавство продовольчих товарів

II. Answer the following questions.

1) Where does marketing originate from?

2) What was a market like earlier?

3) What factors of marketing do you know?

4) Is marketing connected to the creative arts somehow?

5) Why do marketers depend on marketing research so much?

6) Name the four Ps. What is included in each of them?

7) Is the four Ps model useful for both low value consumer products and

high-value consumer products?

8) What new form of marketing do you know?

III. Sort out the most important information from the text and retell it.

DISCUSSION

GIVING A PRESENTATION

I. The marketing director has made a marketing strategy for the company’s latest product; he is presenting the strategy to the area sales managers and sales representatives. Read the sentences below and try to guess the meaning of the underlined words.

a) Before the product launch, market research and test marketing are carried out.

b) The marketing department is also responsible for pricing policy.

c) The advertising agency is responsible for the advertising campaign.

d) There are two main types of advertising; above-the-line, or media advertising and below-the-line or non-media advertising.

e) Non-media advertising includes promotions, public relations and special offers.

f) The sales department is responsible for sending the sales force to contact customers, consumers and end-users.

g) Wholesalers sell to retailers, who sell direct to the public.

h) The place where the customer buys the product is called an outlet or a point of sale.

i) The sales department is responsible for selling and for after-sales service.

II. Mr. Lopez is going to give a presentation of a new product to his colleagues. He has drawn up a rough plan of the presentation. The plan shows the sequence of his talk and some of the phrases he intends to use.

1) INTRODUCING YOURSELF.

Good morning, Ladies and Gentlemen.

We haven’t all met before. So I’d better introduce myself, I’m_________

from_________

I hope you’ll excuse my English. I’m a little out of practice.

2) PREPARING THE AUDIENCE.

I’m going to be talking about_________

I’ll start with________and_________

Then move on to__________

Finally, I’m going to_________

I think, if you don’t mind we’ll leave questions to the end.

3) DELIVERING THE MESSAGE.

Firstly________secondly

This brings me to my next point________

I must emphasize________

At this point we must consider________

Now, to digress for a moment_________

To go back to my earlier point________

Finally________

4) WINDING-UP.

Before closing I’d like to summarize the main points again.

That’s all I have to say for the moment_______

Thank you for listening.

Now if there are any questions, I’ll be happy to answer them.

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