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• Товарознавство продовольчих товарів

IV. Below are some notes made by one of the colleagues of Mr. Lopez , some of them should be corrected. Write true or false against each statement.

1) Mr Lopez is English.

2) We are planning to launch the product next week.

3) The new product is an orange-flavoured drink.

4) Citrus Incorporated has not produced a lemon drink for two years.

5) Everyone thinks there is a gap in the market.

6) We are aiming at a new type of consumer.

7) The container design is unchanged.

8) The design of the packaging will mean that the product is cheaper.

9) The drink comes in both bottles and cans.

10) The flavour is rather artificial.

11) The calorie-content of the drink is relatively low.

V. Before reading the text, discuss these questions. Then read the text.

1. What are the advantages for a company of expanding beyond its domestic market?

2. What kinds of problem do companies face when they go international?

3. What methods can companies use to enter overseas markets?

4. Think of some global brands – for example in the car, fast food or soft

drink industries. How are they tailored to meet local needs?

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