I. The aims and kinds of Design.

I think that design is one of the most interesting creative careers. Design can be defined as creative activity that is carried out according to the laws of beauty and functionality. All modern-day enterprises and businesses need design engineers. Design engineers are in charge of designing and styling new products as well as developing new brands and logos. Today such properties of merchandise as aesthetics, convenience and functionality (=user-friendliness) are coming to the fore.

To begin with design is a very broad field, it includes a lot of different kinds of design, such as graphic design, industrial design, advertising design, packaging design, textile design, media design, as well as landscape design and architectural design, interior design and others.

By the way design is a relatively new branch. In Russia design started developing only since 1930s. In Omsk the designers’ union was formed only in 1990. Fortunately, today the Russian design has caught up with its overseas counterparts.

It is known that design has a lot of important economic aspects, especially in countries with saturated markets. Here the function of design is to distinguish your product from that of your competitors and thus promote your product. That is to say, design enhances the selling properties of consumer goods. For example, design is extremely important in the car-making industry. In choosing a car buyers naturally pay great attention to the car's styling. In buying perfumes buyers pay attention to the design of vials and so on. I think that in future the emotional aspect of design will play an increasingly important role. Our future work as design engineers will include producing innovative interiors, new textile designs, graphic design, design for electronic media and other kinds of design.

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