IV. Complete the following sentences and translate them into Russian.

1. Franchising may be defined as____________________________________.

2. In order to reach a franchise agreement_____________________________.

3. Over the next few years as trade barriers disappear____________________.

4. Many companies aspire to achieve international development through_____.

5. Only 10 per cent of retail sales are currently made through franchised outlets because________________________.

6. A number of companies are preparing an onslaught on European markets_____________________.

7. The UK is used as the launch pad for European expansion_____________.

8. Since franchising is already well established in the UK________________.

9. To manage his own business a franchisee needs______________________.

V. Read the following statements and decide which refer to the franchiser and which to the franchisee:

1.He can get advice on how to deal with specific problems in the operations manual. 2. He doesn't have to put up large amounts of capital to expand. 3. He must respect certain rules. 4. He may have to buy supplies from one source. 5. He is responsible for national advertising. 6. He provides regular reports on the level of sales. 7. He pays the front end as soon as the franchise agreement is signed. 8. He provides marketing assistance. 9. He seeks individuals with business qualifications. 10. He must cover monthly advertising expenses. 11. He receives a percentage of total sales.

Now sum up everything you know about the rights and obligations of the franchisers and the franchisees.

VI. According to the text are the following statements true or false?
Correct the false ones and comment on the right ones.

1. To open his/her franchise outlet one has only to pay the initial sum of money - the so-called front end. 2. In most European countries franchised operations account for the tenth of the volume of retail business. 3. The Paris Franchise show was held to stimulate franchising activity. 4. Benetton of Italy has led the way in European franchising. 5. For companies who want to expand into foreign markets, setting up a franchise is the safest and most profitable way. 6. At present US franchisers are investing mainly in the UK. 7. Retailing is the only perspective area in franchising business. 8. With the unified market it is safe to assume that what sells well in one European country will also sell well in another. 9. Domino's Pizza was the first American food franchise to expand into Europe.

10. Today franchising is confined to the national scope.

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