- incentives to consumer or the trade that are designed to stimulate purchase (money offs, free gifts and sales force competitions). Major sales promotion types:
1. Consumer promotions
-> Money offs and bonus packs
-> Premiums (any merchandise offered free or at low cost as an incentive to purchase a brand)
-> Free samples, coupons, prize promotions
2. Trade promotions
-> Price discounts, free goods
-> Competitions, allowances, promotional price support
-> in-store display and promotional support
What are the objectives of sales promotion?
1. Fast sales boost
2. Encourage trial
3. Encourage repeat purchase
4. Stimulate purchase of larger or more expensive packs
5. Gain distribution and shelf place
Ethical issues in adv
1. Ad to children
2. Misleading ads
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