A) Star

22 If Starbuck's Coffee plans to add

200 stores this year in new markets {to make getting to a Starbuck's easier}, it could be said that this coffee giant would be following which of the following growth strategies?

A) Market Penetration

B) Market Development

C) Product Development

D) Diversification

E) Variety

23 At the center of any marketing process is:

A) The marketing intermediary

B) The product

C) Target consumers

D) The price charged for the product

E) Segment

24 Which of the following terms would be most closely associated with the phrase "dividing a market into distinct groups with distinct needs, characteristics, or behavior that might require separate products or marketing mixes"?

A) Market segmentation

25 The marketing mix consists of the four Ps: product, price, place, and promotion In the age of connectedness, these tools might be more appropriately named the four Cs: Customer solution, Customer cost, ___________, and Communication

D) Convenience

26 One of the chief goals of the implementation function in marketing management is to:

A) Develop strategic plans

B) Develop marketing plans

C) Take corrective action

D) Carry out the plans

E) Investigation

27 The step in a formal marketing plan that includes a market description, a product review, a review of competition, and a review of distribution is the:

B) Current marketing situation

28 The first step in the marketing control process is best described as being one where the marketer:

B) Set goals

29 The marketing environment is the actors and forces outside marketing that affect marketing management's ability to:

B) Develop and maintain successful transactions with its target customers

30 All of the following would be forces that might be contained in a company's microenvironment EXCEPT:

D) Economic forces

Variant 7

1 Which of the following would be considered to be external to a company's internal environment?

C) Marketing intermediaries

2 Marketing research firms, advertising agencies, and media firms would all be examples of which of the following marketing intermediaries?

D) Marketing service agencies

3 Which of the following publics would MOST LIKELY include managers, volunteers, and the board of directors?

B) Internal public

4 Which of the following publics would MOST LIKELY include neighborhood residents?

D) Local public

5 Which of the following publics would MOST LIKELY include banks, investment houses?

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