The principal function of a brief news items is to inform the reader. It states facts without giving explicit comments, and whatever evaluation there is in news paragraphs is for the most part implicit and as a rule unemoyional. News items are essentially matter of fact, and stereotyped forms of expression prevail.
Advertisement and announcements
The principal function of Advertisement and announcements like that of brief news, is to inform the reader. There are two basic types of advertisements and announcements in the modern English newspaper: classified and non- classified. In classified advertisement and announcements various kinds of information are arranged according to subject- matter into sections, each bearing an appropriate name.
The Headline
The headline is a dependent form of newspaper-writing. It is in fact a part of a larger whole. The specific functional and linguistic traits of the the headline provide sufficient ground for isolating and analyzing it as a specific “genre” of journalism. The main function of the headline is to inform the reader briefly what the text that follows is about. But apart from this, headlines often contain elements of appraisal, they show the reporter`s or the paper`s attitude to the facts reported or commented on, thus also performibg the function of instructing the reader.
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