Expressive means based on the interaction of the primary and derivative meanings

Derivative logical meaning can be regarded as a secondary one and which is derived from the primary one by means of metaphor or metonymy. In the context a word realizes one meaning, if two meanings are realized, it mixes the conversation. And when a word realizes the primary logical and derivative meanings, we register a stylistic device. Such interaction between the derivative and logical meanings constitutes a polysemantic stylistic device, when a word materializes several meanings in the context [Than hate me, you will, if ever now. Now while the world is bent by deeds to cross]. The primary meaning of the word "hate" is to "dislike strongly". This basic meaning has brought to life some derivatives [to bear malice to, to feel a repulsive attitude]. All these derivative meanings interact with the primary one and this network of meanings constitutes the polysemantic effect.

Zeugma is the use of a word in the same grammatical, but different semantic relations to the two adjusted words [The patient failed to pay him a visit and a fee]. Zeugma is usually realized withinb the limits of one and the same sentence and is used in emotive styles (humorous, prose, poetry). The function of zeugma is to create a humorous effect. Zeugma is often used in the advertising and headlines to attract attention.

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