XII. The marketing research firm has prepared the following script for the telephone survey. Work in pairs to ask and answer the questions.
Inside the Market
| Project number:185083
Internal Title: Euphony Mobile for Children Survey
Hello, my name is……..(name), and I’d like to ask you a few questions about mobile phones for children. Do you have a few minutes?
(If a caller agrees)
Great, thank you. So, I’m calling on behalf of a company which wants to make a mobile phone especially for children.
1. Could I ask you how much you would pay for the phone?
₤40 ₤80 ₤120 ₤160
2. How important are the following features to you?
| very important
| important
| not very important
| unimportant
| a colourful design
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| a headset
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| light –weight
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| long battery life
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| built-in tracking
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| being able to pre-programme numbers
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What other features are important to you?
How interested would you be in buying such a product?
very interested interested not very interested not interested
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