Remember that not all emails informal. Business emails to people outside the company tend to be like letters; they follow certain conventions (see below) and are written with punctuation and capital letters. Errors can give a bad impression, so be sure to check your spelling using an online dictionary or the spellcheck function of your email program.
Greetings and closes
Dear Ms Flores-Yours sincerely (very formal)
Hello Geoff-Best wishes (neutral)
Hi Martin-All the best (less formal)
Closes for saying thank you
Many thanks.
Thank you for your help.
Cheers (Informal and British).
Pleasantries
Hope all’s well with you.
Hope you (all) had a nice weekend.
How was your weekend?
Tip
Remember to capitalize the first letter in an email (or letter):
Dear Mr Steinblatt
Thank you for your message…
VII. Which word is the odd one out in each of these groups? Explain your choice.
1. a) product; b)price; с) place; d)promotion; e)design
2. a) marketing; b)marketer; с)share; d)market leader; e) market
3. a) market challengers; b)marketer; с)share; d)market leader; e) market
4. a) advantage; b)tactics; с)promotion; d)advertising; e) to set out
5. a) hypercompetition ; b)increasing; с) advertising; d)pricing; e)expanding
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