XI. Martin is giving a presentation to management about the positioning strategy he has developed with his team. Listen and answer the questions below.
1. What is the company’s target market?
2. Why is their product superior to other packages?
3. How can they prove that their product is the best?
Listen again and complete the phrases from the presentation.
1. We are…………. customers who are…………………………
2. Extensive testing ………….. that we provide…………………
3. Speed of access is………………. why our product is better.
4. Another reason is that we…………..every new customer with a free…….
XII. Finish these notes about marketing strategy with the correct verb form of the given word.
1._____________(Profile)the market to find out want and needs of the consumers.
2. Good marketing must (penetration)___________ an entire market to attract as many customers as possible.
3. Effective marketing strategy aims to (saturation)__________ the market to push out the competition.
4. Companies (diversification)___________ their products and services to give a better choice to consumers.
Marketing considers how wholesalers (distribution)_______________ products retailers.
XIII. Match terms in the column A with their definitions in the column B.
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