V. How many expressions with brand do you know? Match terms with their Ukrainian equivalents.

1.brand awareness	a)відданність бренду
2.brand equity	b)індивідуальність бренду
3.brand extension	c)конкуренція торгівельних марок
4.brand identity	d)поширення торгівельної марки
5.brand image	e)створення бренду
6.brand loyalty	f)назва марки товару
7.brand name	g)марочний капітал
8.branding	h)не фірмовий
9.brand competition	i)відомість торгівельної марки
10.off-brand	j) образ торгівельної марки

VI. Define if these statements are true (T) or false (F).

1. A company always gives to its products a name.

2. Brand name must be the name of the company itself.

3. The thoughts people have about brand is its brand equity.

4. Branding isn’t the most important point your company can consider.

5. The best brand has a rational as well as an emotional appeal.

6. The famous companies such asCoca-Cola, McDonald’s, and Microsoft propose better products than their rivals.

7. Careful planning is important factor when a company is going to change its brand name.

VII. The text contains a number of common verb-noun partnerships. Match up these verbs and nouns to make common collocations.

VIII. Read the article about branding. Discuss with a partner the main steps in brand creating? How to create the best brand?

Brand love by Peter Vane

Не знайшли потрібну інформацію? Скористайтесь пошуком google:

Генерація сторінки за: 0.004 сек.