IV. What do these words in italics in the text refer to?
1. it overlaps a great deal with consumer behaviour (line 2).
2. this is any activity intended to generate a temporary boost in sales (line 15).
3. this is any general communications intended to improve the public image of brands or companies (line 13).
4. it has an input at every stage of the decision process (line 4).
5. These are:
· Internet and online marketing;
· direct marketing (telephone selling, mailings, etc.);
· SMS marketing (texting of messages to mobile phones);
· ambient advertising – messages on T-shirts, on petrol pumps, and so forth.
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