Marketing

1.Read and memorize new words and expressions:

Marketing продаж, маркетинг

Producer виробник

Consumer споживач

Distribution розповсюдження

Transporting транспортування

Storing зберігання, накопичення

User споживач

Product planning розробка нових продуктів

Storage зберігання

Pricing калькуляція цін

Promotion співпраця у продажу товарів, за допомогою

реклами

Traffic торгівля

Marketing research вивчення ринку збуту

Trend тенденція

To predict передбачати

To influence впливати

2. Read and translate the text:

Marketing

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the customer’s dollar. The trend in the USA has been too high mass consumption. The construction of good shopping centers has made goods available to consumers. It provided a wide range of merchandize and plenty of parking facilities.

3. Find equivalents in the text:

a) Містити всю діяльність у бізнесі

b) Бути пов’язаним

c) Називати (називатися)

d) З одного боку

e) Складатися

f) Зберігання і продаж речей

g) Здатність побачити

h) Бути доступним для споживачів

4. Complete the sentences:

a) Marketing includes………….

b) On the one hand marketing is made of…

c) The ability to…………….

d) He attempts to influence…

e) The trend in the USA……..

f) It provide a wide………….

Make up dialogues using the text.

6. Answer the following questions:

1. What does marketing mean?

2. What activities does marketing consist of?

3. What do marketing operations include?

4. Why is it so important for the producer to predict the trends?

5. How was mass consumption possible in the USA?

Try your best in representing the back translation of the text.

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