The Policies of Dressing

I know you are just starting reading this, but stop! Look down. What are you wearing right now? Whether you are at home, scouring the want ads or at the office leisurely reading this issue, take a moment to look at how you are dressed and the image you are projecting. Did you sleep an extra Fifteen minutes this morning and then skimped on the dressing extras, like polishing your shoes or completely pressing your shirt?

Like it or not, the world judges you by what you wear, at least on a first impression basis. Clothes to some degree defineyou. "People still underestimate the value of business dress," says Laurie Sagle of the employee training company, Training Works! "As the [Russian] market continues to change, clothes become more important, giving you an edge" (advantage).

After having worked in the Russian market for over six years, she says many people don't realize the importance of business dress, especially women. "What is most appropriate (acceptable) generally tends to be pretty dull. There is a big confusion between fashion and business dress." Sagle attributes this to the changing clothing market in Russia, wherefashion options (selection, choice) have multiplied in recent years. She simply asks her clients: "What do you want 10 emphasize, your body or your brain? It may be a little blunt," she says, "but people need to understand the difference insocial and business dress."

Another misconception is thinking you need to spend a lot of money to improve your business image. The most important thing is simple grooming. "Make sure you are clean from your shoes to the top of your head," emphasizes Sagle.

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