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A broad meaning of the term «advertisement» reflects its essence as multiform social phenomenon. It can be divided into different types limiting advertising information in some spheres of economic life of any society. In this context we can define such branches of advertising, as trade, policy, science, religion.

Different types of advertising activity have different subjects and objects of advertising influence. The most popular sphere of advertising activity is commerce. So commercial advertising is the object of advertising influence - goods, trade enterprises, facilities. So commercial advertising is a wide spread form of information about consumer features of goods and different prices of goods in accordance to the type of service. Commercial advertising attracts attention of the consumers to goods and services thus increasing peoples’ demand.

Advertising messages differ from any information. They fulfill a function of influence on a person with the aim of convincing this person to purchase the goods and services. The advertising must inform the consumer about the quality characteristics, and contain information on installation and consumption about goods and services. This function of advertisement increases efficiency with the production of goods to meet the requirements of people. So it is impossible to use advertising messages for exaggerating the quality of some goods or give false information about goods. Don’t use negative motivations of people. The advertisement must answer the modern requirements and needs of people. Everybody knows about a great power and role of advertisement in the life of people. First of all it carries special information in artistic form which contains emotional appeal attracting attention of potential buyers to the most important facts about goods and services. Here we have to note that advertisement is always information but you must not mix that any information is not advertisement. Now you must prove why it is so?

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УРОК 20

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novelty	новизна
application	применение
commodity class	класс товара
to aspire	стремиться
reminding	напоминающая
sheepskin	овечья шкура
to assure	заверить
to adopt	принятие, утверждение

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<== попередня сторінка	\|	наступна сторінка ==>
LOGICAL CONCLUSIONS.	\|	THE PURPOSES OF ADVERTISING

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