Advertisements have a special logic of their own. They tell you by implication that if you use a certain orange squeezer in you kitchen, you remain young, lovely and beautiful; if you wash with a certain soap you become rich; if you wear a certain type of underwear you inherit a large sum from a wealthy uncle and if you use only a special kind of tomato ketchup you learn foreign languages more easily. Of course, people are much too intelligent to believe such silly statements. But as after all there may be something in it - why not try? And as people who inherit large sums from uncles usually do wear some type of underwear and a few others who insist on a certain kind of tomato ketchup do learn French with the greatest ease, the proof is soon to be found that the advertisements – amazing as it may seem – spoke the golden truth.