Selling Jobs

Today, selling furnishes employment for many. Selling jobs are so dissimilar as to require a diversityof competence, education, and special skills and training. The newsboy is a salesperson as is the auctioneer and the stockbroker. The number of persons engaged in selling is about 6 million, and this is some 30 times as many as employed in advertising.

Here are some job titles of selling jobs: Sales engineer, Account executive, Communications consultant, Sales consultant, Area manager, Industrial representative, Industrial account manager, Marketing representative, Customer service representative, Key account supervisor, General agent, Executive representative, Territory manager, Field representative. The variety of titles of selling jobs proves that most sales jobs involve a maximum of creativity and a minimum of routine.

Many of these people work behind the scenes, virtually unknown by the average consumer, as they sell to industrial, wholesale,and retail buyersand purchasing agents.

Public Relations and Customer Services

Public Relations (PR) is sometimes a separate department outside the marketing function. PR can be defined as the attempt to present an acceptable and favorable image of the company to the general public. This can be done in a number of possible ways: advertising, sponsorship, involvement in charity work, exhibitions and trade fairs,press releases and conferences.

Customer Service is slightly different from PR in the sense that the company here is concerned with keeping the customer happy and satisfied. Areas that are important in good customer relations include: servicing and repair, after-sales service (installation, maintenance and spare parts), guarantees, enquiries and complaints. Having sold a product to the customer, Service Department must see that the consumer is content with the product. A dissatisfied consumer may be later sale lost and bad publicity.

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PERSONAL SELLING

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