• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

Useful Language

a) similarity

1. Written works and works of art are protected by law in thesame way as scientific works.

2. As in the case of scientific works written works and works of art are protected by law.

3. The law protects written works and works of art as it protects scientific works.

4. In Canada, as in the USA, written works, works of art and scientific works are protected by law in a similar way.

b) contrast

1. The investment is very huge butthe productivity is rather low.

2. In spiteof huge investment the productivity is rather low.

3. Despitehuge investment the productivity is rather low.

4. Althoughthe investment is very huge, the productivi­ty is rather low.

5. The productivity is rather low whereas the investment is very huge.

c) condition

1. Ifthe advertising is good the product will sell well.

2. On condition that the advertising is good the product will sell well.

3. In case of good advertising the product will sell well.

4. Supposing the advertising is good the product will sell well.

5. Were the advertising good the product would sell well.

d) advice

1. In case you are broke you should borrow money from the bank.

2. In case you are broke you had betterborrow money from the bank.

3. You say you are broke. Why don't you borrow money from the bank?

4. Are you really broke? If I were you I would borrow money from the bank.

5. In case you are broke I'd advise you to borrow money from the bank.

17* Rewrite each sentence so that it has a similar meaning and it contains the expression in bold type.

1.Many people take no care of their money till they come nearly to the end of it, and others deal in the same way with their time. in a similar way

__________________________________________________________________

2. On condition that the brand is well-known the dealers will be willing to carry the product. If

____________________________________________________________________

3. May be you should agree on equal representative of German and Greek shareholders. I'd advise you

___________________________________________________________________

4. Though the competition was very severe the sales had rap­idly increased. in spite of

____________________________________________________________________

5. As in the case of personal selling, wholesale selling requires much effort. in the same way as

___________________________________________________________________

6. If the consumer likes the product he will continue to use it. on condition that

____________________________________________________________________

7. In advertising as in promotion the most important quality is the gift of persuasion. as in the case of

_____________________________________________________________________

8. Why don't you ask the bank for a short-term loan? If I were you I would

__________________________________________________________________

9. Despite the criticism of advertising it is a very effective source of informing and influencing the customer. Although

________________________________________________________________

10. Supposing the advertising campaign is effective the demand will be very high. in case of

____________________________________________________________________

11. This job requires high qualification and much effort but the salary is rather low. Whereas

______________________________________________________________________

12. You had better offer your assets as collateral for a loan. you should

______________________________________________________________________

18 Read what famous people said about finance. Discuss the position of the authors. Support your point of view with reasons and examples from your reading, your observa­tions or your own experience. Use the expressions from the Useful Language box.

1. We estimate the wisdom of nations by seeing what they did with their surplus capital.

Ralph Waldo Emerson (1803-1882), American poet, essayist

2. What is high finance? It's knowing the difference between one and ten, multiplying, subtracting and adding.'You just add noughts. It's no more than that.

John Bentley, British Director of Wordnet PLC

3. You need to have enough immediate profits that you ,can finance the long-range growth without diluting the stock.

Paul Cook, Business executive

4. It sounds extraordinary but it's a fact that balance sheets can make fascinating reading.

Mary Archer, British scientist and business executive

5. Finance is the art of passing currency from hand to hand until it finally disappears.

Robert W. Sarnoff

19 Read what famous people said about borrowing and lending. Discuss the extent to which you agree or dis­agree with the opinion stated below. Support your point of view with reasons and examples from your reading, your observations or your own experience. Use the expressions from the Useful Language box.

1. Ifyou would know the value of money try to borrow some.

Benjamin Franklin (1706-1790), American scientist, publisher,

diplomat

2. Borrowing is not much better than begging; just as lending with interest isTioirmuclrbetter~than stealing,

Doris Lessing, British novelist

3. Don't borrow money from a neighbor or a friend, but of a stranger where, paying for it you shall hear of it no more.

Lord Burleigh

4. When a person has no need to borrow they find multi­tudes willing to lend.

Oliver Goldsmith (1728-1774), Anglo-Irish author,

poet, playwright

5. Before borrowing money from a friend decide which you need most.

Ralph Waldo Emerson (1803-1882), American poet, essayist

|9 Read proverbs about lending and borrowing andcom--- pare them with quotations on the same subject. Pick out proverbs,developing thesame or similar ideaas that presented in quotations. Translate the proverbs into Russian and try to find equivalent sayings or quotations in Russian.

1. He that goes a borrowing goes a sorrowing.

2. Lend your money and lose your friend.

3. Loans and debts make worry and frets.

4. Quick to borrow is always slow to pay.

5. People lend only to the rich.

Chapter NINE

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