The tone of the passage could best be described as
(A) objective;
(B) optimistic;
(C) angry;
(D) humorous.
Point out samples of contrast in the first pragraph. How do they predetermine the ongoing narration?
Unit 2-10. CULTURAL IDENTITY IN THE GLOBALIZED WORLD
Guidelines for extensive reading of ESP texts
Professor Saint-Jacques critiques pre–globalization era theoretical concepts of culture and proposes a new approach. He contends that events over the past several decades have changed the way we should consider culture because globalization has created a “mixture of cultures and people within each culture.” As a result, earlier cultural concepts, such as Hofstede’s model of individualism–collectivism, are outdated and no longer reflect the contemporary societal setting.
Professor Saint-Jacques believes that any theory of culture in the globalized society must address “three basic facts: (1) Cultural Predestination!, (2) Individual Values, and (3) A Set of Dynamic Processes of Generation and Transformation.” These three considerations are then integrated to form the basis for Saint-Jacques’s proposed new theoretical approach to culture.
Text 2-10. CULTURAL IDENTITY IN THE GLOBALIZED WORLD