Mark the statements true (T) or false (F)
1. In everyday life, people come into contact with many kinds of advertising.
2. Printed advertisements make up a large part of books.
3. Billboard ads appear in many buses, subways and trains.
4. The purpose of most advertising is to buy products or services.
5. Manufacturers advertise to try to persuade people to buy their products.
6. Local businesses use advertising to gain new customers and increase sales.
7. Advertising plays a major role in the competition among the businesses for the consumer´s money.
8. In many businesses the volume of sales depends largely on quality of advertising.
9. Advertising is common in almost all countries.
10.In the USA the government is the nation´s largest single advertiser.
Circle the correct item
1. Advertising is…
a) a letter
b) a message
c) an E-mail
2. Printed advertisements make up a large part of…
a) newspapers and magazines
b) leaflets and magazines
c) newspapers and leaflets
3. Billboards dot…
a) road-blocks
b) road-ways
c) roadsides
4. The purpose of most advertising is…
a) to produce
b) to sell
c) to buy
5. Large business firms use advertising to create…
a) a favourable “image” of the company
b) an idea
c) a description
6. Advertising is used to gain new customers and increase sales by…
a) local businesses
b) particular businesses
c) general businesses
7. Many people advertise …
a) on TV
b) through the Internet
c) in newspapers
8. Political parties use advertising…
a) to promote themselves
b) to win votes
c) to get a victory
9. The governments limit the amount of advertising on television…
a) in Africa
b) in Asia
c) in Western Europe
10. The government is the nation´s largest single advertiser…
a) in the USA
b) in Japan
c) in Great Britain
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