• Гідрологія і Гідрометрія
• Господарське право
• Економіка будівництва
• Економіка природокористування
• Економічна теорія
• Земельне право
• Історія України
• Кримінально виконавче право
• Медична радіологія
• Методи аналізу
• Міжнародне приватне право
• Міжнародний маркетинг
• Основи екології
• Предмет Політологія
• Соціальне страхування
• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

The Sony Story

After the Second World War, Akio Morita, the co-founder of Sony, joined forces with a friend, Masaru Ibuka. Both men knew a great deal about telecommunications, so they used all their money, about £100, and set up a small engineering company, Tokyo Tsushin Kogyo. They found a small broken-down building to use as a laboratory in Tokyo. There were so many holes in the roof that when it rained, they had to continue working under umbrellas.

The first task was to decide what to make. They didn’t want to make radios because of the competition from much larger companies. Instead, they decided to create an entirely new product, a tape recorder. They succeeded in making a machine, but unfortunately they didn’t have any tape, and they didn’t know how to produce it.

So they started to experiment, and tried using a number of different materials. Finally, they made a breakthrough. They cut up strips of paper to make a reel, and painted them with a magnetic material that they heated on a frying pan in their small room. It worked, and they gradually improved the process. In 1950 they began trying to sell their revolutionary machine.

V. Correct the sentences:

1. Akio Morita with his friends used their money to buy a small engineering company.

2. They found a good building to use as a laboratory.

3. First, they decided to make radios but then they wanted to create a new product.

4. Their tape recorder wasn’t a success.

5. It wasn’t necessary to produce any tape because another company did it.

VI. Grammar:

Open the brackets:

1. He usually (drink) coffee but today he (drink) tea.

2. I’m busy at he moment. I (redecorate) the sitting room.

3. My dog (walk) along quietly when Mr Pitt’s Pekinese attacked him.

4. He was very polite. Whenever his wife entered the room he (stand) up.

5. He just (go) out.

6. He (go) out ten minutes ago.

7. What you (do) when you grow up? ~ I (be) an acrobat in a circus.

Put the following into the passive voice:

8. Previous climbers had cut steps in the ice.

9. People must not leave bicycles in the hall.

10. People are spending far more money on food now than they spent ten years ago.

VII. Describe the following organization:

EXECUTIVE MANAGEMENT

DIVISIONS

VIII.Describe the structure of your company and your job using the following words and phrases:

consists of contains includes

is composed of is made up of is divided into

to be in charge of to be responsible for

to support / to be supported by to assist / to be assisted by to be accountable to

I’m the head of… I’m the …manager

I’ve been working in this company for…years I’m the…

I deal with… I started this job in…

My job is to … I handle…

I’m in… I’m in the …department

I work for the … manager I’m responsible for…

I report to… I’m a …

My company works in… My company produces…

Its headquarters are in… It’s a subsidiary of …

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