§ PlanningMake sure you prepare properly. The less you prepare, the more you will be at a disadvantage and the less you will be to achieve a satisfactory outcome.
§ Research try to find out as much as you can about your opposite number and his or her business.
§ ObjectivesTry to take long-term view and decide on a range of objectives so that you can be more flexible and offer more alternatives during the negotiation itself. Remember you are looking for a win-win situation of benefit to both parties.
§ Limits Decide what your sticking points must be and why. Knowing your negotiating limits and their reasons will help you negotiate more confidently and comfortably.
§ Strategy Plan your negotiating strategy carefully, taking into consideration the personality and position of your opposite number, as well as your own strengths and weaknesses.