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• Технічні засоби організації дорожнього руху
• Товарознавство продовольчих товарів

Task 3. Match the words on the left with the definitions on the right.

1. distribution channel

2 .to launch a product

3. market opportunities

4. market research

5. market segmentation

6. packaging

7. points of sale

8. product concept

9. product features

10. sales representative

A) all the companies or individuals involved in moving a particular good or service from the producer to the consumer;
B) an idea for a new product, which is tested with target consumers before the actual product is developed;
C) characteristics of a product: quality, price, reliability, etc.
D) dividing a market into distinct groups of buyers who have different requirements or buying habits;
E) place where goods are sold to the public - shops, stores, kiosks, market stalls, etc.
F) possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services;
G) someone who contacts existing and potential customers, and tries to persuade them to buy goods or services;
H) collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product)
I) to introduce a new product into the market
J) containers in which products are sold

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